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Your future customers want to get to know you before they feel comfortable making a purchase from you.
In your profile’s short description, make sure to include who you are as a business and what types of products / services you offer. If you’ve been featured in the media or won any awards, mention that. You could also include what your mission as a business is, how long you’ve been in business, and your brand’s values.
*Bonus*: If you can express how your brand can help someone solve a problem they have (for instance, you have an herbal remedy for erectile dysfunction), it will help potential viewers connect your brand with the solution you’re offering.
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